Pekin Express: Chinese restaurant logo

A delivery restaurant logo mixing a chef’s hat, Chinese characters and a script wordmark in gold on red.

The Pekin Express logo was designed after a short brand workshop: audience, competitors and values. We tried several directions, the client picked one and we refined it. Final delivery: colour, black and white and reversed versions in vector, plus a small style guide with the colours, fonts and how to use the logo.

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