B12: Hygiene product logo

A chrome-effect “b12” monogram on deep blue, created for a shoe-deodorizer powder.

The B12 logo was designed after a short brand workshop: audience, competitors and values. We tried several directions, the client picked one and we refined it. Final delivery: colour, black and white and reversed versions in vector, plus a small style guide with the colours, fonts and how to use the logo.

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